Zeidler Group Expands Singapore Coverage in MMR-Tool with Enhanced Marketing and Advertising Compliance Rules 

New York, New York, 13 January 2026 – Zeidler Group, a technology-driven law firm and regulatory compliance services provider for the global investment funds industry, today announced a significant enhancement to its Marketing Material Review Tool (MMR-Tool), expanding its Singapore regulatory coverage to include additional marketing and advertising requirements beyond collective investment schemes. 

Building on the Singapore regulatory coverage announced by the firm in June 2025, the latest update extends the MMR-Tool’s review capabilities to encompass: 

• The Financial Advisers Act 2001 

• The Financial Advisers Regulations 

This enhancement enables users to upload and review non–collective investment scheme marketing materials, providing broader support for firms conducting regulated marketing and advisory activities in Singapore. 

Incorporating Advertising and Digital Conduct Standards 

In addition to statutory requirements, the MMR-Tool now includes review checks aligned with key industry standards issued by the Advertising Standards Authority of Singapore (ASAS), including: 

• ASAS Guidelines on Advertising of Investments 

• ASAS Guidelines on Standards of Conduct for Digital Advertising Activities 

While the ASAS Guidelines are not legislation, Zeidler Group’s regulatory assessment reflects that the Monetary Authority of Singapore (MAS) expects regulated firms to adhere to these standards as part of broader conduct, governance, and fair dealing obligations. 

Through its work with global asset managers, Zeidler Group has observed that some firms are not consistently reviewing marketing materials against the ASAS Guidelines, often underestimating their regulatory relevance sometimes only identifying issues after external review or regulatory feedback. 

By embedding ASAS guideline checks directly into the MMR-Tool’s workflow, the platform helps firms proactively identify potential risks and align more closely with MAS supervisory expectations, particularly in the context of digital and online advertising activities. 

Serena Goldberg, SVP of Products and Services at Zeidler Group, said: 

“This expansion of our Singapore coverage underscores our focus on simplifying complex marketing and advertising rules for asset managers operating across jurisdictions. By extending the MMR-Tool to cover non-CIS materials and recognised advertising standards, we are reinforcing our belief that effective compliance must be embedded into day-to-day workflows not treated as a one-off review. Our goal is to set a new benchmark for how firms manage marketing governance with clarity, consistency, and confidence.” 

Scott Parkin, Head of US at Zeidler Group, added: 

“Marketing and digital communications are increasingly scrutinised by regulators, and firms cannot afford to treat advertising standards as optional. Every issue identified early through a structured review process reduces regulatory risk, protects brand integrity, and allows distribution teams to move faster with confidence. By incorporating Singapore’s advertising and conduct expectations into the MMR-Tool, we are helping firms scale globally while maintaining strong local regulatory discipline.” 

Strengthening End-to-End Marketing Compliance in Singapore 

Together with the existing coverage for: 

• Recognised Schemes 

• Restricted Schemes 

• The Securities and Futures Act 2001 

• The Securities and Futures (Offers of Investments) (Collective Investment Schemes) Regulations 2005 

the enhanced Singapore module delivers a more comprehensive, auditable, and jurisdiction-specific marketing compliance solution for firms operating in or marketing into Singapore. 

Experience the Enhanced MMR-Tool 

Built by a global team of experienced investment fund lawyers and powered by advanced LLM technology, the MMR-Tool delivers lawyer-grade regulatory analysis of marketing materials in minutes allowing firms to assess marketing materials quickly, accurately, and at scale across multiple jurisdictions. 

Trusted by over 160 global asset managers, management companies, and fund operators, the MMR-Tool continues to set the standard for AI-powered regulatory compliance in global fund marketing helping firms navigate complex global marketing rules with confidence. 

Book your personal demo today to see how the expanded Singapore coverage in the MMR-Tool supports stronger marketing governance and operational efficiency. 

About Zeidler Group 

Zeidler Group is a technology-driven law firm and regulatory compliance services provider dedicated to transforming legal, regulatory, compliance, and reporting services for the asset management industry. Through innovative digital solutions and deep legal expertise, Zeidler Group partners with asset managers worldwide to deliver scalable, efficient, and reliable compliance solutions.