Global ETF Specialist VanEck Becomes New Client for Zeidler Group’s AI-based Marketing Material Review Tool

Breakthrough Large Language Model (LLM) Technology Set to Revolutionize Compliance Processes for Investment Fund Marketing Materials

New York,  United States,  July  18 2024 -Global ETF Specialist VanEck Becomes New Client for Zeidler Group’s AI-based Marketing Material Review Tool

Like every fund manager of a certain size, VanEck produces large volumes of marketing materials including fund fact sheets, brochures, and pitch books to market its ETF products in many different countries. The content and presentation of these materials are subject to the rules and regulations of each country where the marketing materials are circulated.

VanEck will now use the Marketing Material Review Tool (MMR-Tool) to automatically review investment fund marketing materials for compliance in each relevant country. In addition to understanding local laws, the MMR-Tool can ingest marketing materials in different languages.

Developed and trained by Zeidler Group’s legal experts and software engineers in a year-long project, the MMR-Tool exemplifies how law and technology can be combined in the era of Large Language Models.

The MMR-Tool offers significant benefits, including reducing manual review time and enhancing the accuracy of compliance checks, which is crucial for maintaining the integrity of investment fund communications on an international scale.

Large Language Model technology represents a paradigm shift in how investment fund and legal documents can be reviewed and processed, offering capabilities that range from understanding context, interpreting graphs, charts and images to ensuring compliance with necessary legal standards.

Arne Zeidler, CEO & Founder at Zeidler Group, said:

“We are thrilled to welcome VanEck as our latest client for the MMR-Tool. This partnership is a testament to the trust and value our solutions bring to the investment fund industry. VanEck is challenging the status quo and is an early adopter of next-generation technology in the legal and compliance space. We predict that within less than a year, it will be the industry standard to use AI-based applications to review marketing materials.”

Sabrina Giagheddu, Senior Legal Counsel at VanEck, added:

“Partnering with Zeidler Group allows us to harness cutting-edge LLM technology, trained by lawyers, to enhance our compliance operations. Their solution offers us a significant advantage in managing the complexities of analyzing fund marketing materials for regulatory adherence.”

With the partnership between Zeidler Group and VanEck now official, Zeidler Group reaffirms its dedication to using AI to enhance compliance processes across the investment fund sector.

Experience the MMR-Tool in Action

Book your personal demo to witness the Marketing Material Review Tool review marketing materials in real-time.  

About VanEck

VanEck has a history of looking beyond the financial markets to identify trends likely to create impactful investment opportunities. We were one of the first U.S. asset managers to offer investors access to international markets. This set the tone for the firm’s drive to identify asset classes and trends – including gold investing in 1968, emerging markets in 1993, and exchange-traded funds in 2006 – that subsequently shaped the investment management industry.

Today, VanEck offers active and passive strategies with compelling exposures supported by well-designed investment processes. As of March 31, 2024, VanEck managed approximately $101.9 billion in assets, including mutual funds, ETFs, and institutional accounts. The firm’s capabilities range from core investment opportunities to more specialized exposures to enhance portfolio diversification. Our actively managed strategies are fueled by in-depth, bottom-up research and security selection from portfolio managers with direct experience in the sectors and regions in which they invest. Investability, liquidity, diversity, and transparency are key to the experienced decision-making around market and index selection underlying VanEck’s passive strategies.

Since our founding in 1955, putting our clients’ interests first, in all market environments, has been at the heart of the firm’s mission.