Permissible activities under the new AIFMD pre-marketing regime

8th July 2021

One change as part of the fast-approaching Cross-Border Distribution Directive is in relation to the pre-marketing of AIFs.  The directive aims to standardise the pre-marketing rules for EU-AIFs across EU member states. Under the directive, an AIFM must notify its home state regulator within two weeks of starting pre-marketing.

The AIFM must

  • Inform the home state regulator in which member states pre-marketing is planned or has taken place;
  • Confirm the AIFs and compartments that are being pre-marketed; and
  • Describe the pre-marketing including, details of the investment strategies being pre-marketed.

The home state regulator will then inform the other member state regulators of the pre-marketing.

With less than four weeks to the 2 August 2021 implementation deadline, how ready is your firm?

The new pre-marketing regime is applicable from 2 August 2021.

Ahead of the new regime, Zeidler summarises the Do’s and Don’t’s that will apply to an EU AIFM pre-marketing EU AIFs on a cross-border basis.

Download Zeidler’s pre-marketing regime checklist here


Sarah Noville